Saturday, December 10, 2005

Natural, organic, chemical-free, preservative-free definitions

Written by:Keith Anderson
Barefoot Secret Manufacturer Field Communications

This is a difficult subject from a marketing point of view, because most customers want and respond to simple, easy answers. The fact of the matter is that these topics are complicated. As you can see, I’ve tried a “good news/bad news” approach; though the bad news really isn’t bad…it’s simply accurate and truthful.

The “bad” news: “Natural” has no legal definition, so the term can be used to convey a general sense of wholesomeness without specific meaning.

The good news: By all means, use the term “natural” when describing Barefoot Secret products, because they are as natural as possible. We challenge any other manufacturer of competitive products to prove they are more natural and effective than Barefoot Secret products.

The “bad” news: “Organic,” while worthwhile, does not ensure purity or potency, and when it comes to using the term on dietary supplement labels, the legal standard prevents manufacturers from using the term except under very limited circumstances. Those circumstances preclude using the term for dietary supplements, for the most part, since herbal ingredients (often grown in the wild), and imported ingredients, while pure, do not qualify for organic designation.

The good news: While our raw materials may include organic ingredients, Barefoot Secret's quality assurance and ingredient specifications ensure a standard that is often higher than organic. Barefoot Secret's Manufacturer tests raw materials that go into our products for contaminants with the requirement that they be present below the legal standard or not detectable at all.

The “bad” news: Strictly speaking, everything is made of chemicals. What consumers really need to consider is the presence of harmful or harsh chemical ingredients.

The good news: No Barefoot Secret product—dietary supplement, personal care product, household product—contains harsh or harmful chemicals in their formulations or ingredients of any kind that are shown to be harmful to human health.

The “bad” news: In order for some products to have a useful shelf life, some must contain preservatives of some sort, especially if they contain lots of natural ingredients. Just as fresh fruits and vegetables deteriorate very quickly, unless something is done to preserve them, consumer products need protection, too. This is one reason for expiration and “use by” dates.

The good news: No Barefoot Secret dietary supplement contains artificial preservatives (or colors, flavors, or sweeteners). They are formulated in such a way that nutritive ingredients, such as vitamin C, “self-preserve” the supplement over its usable shelf life. Personal care products and cosmetics often require mild preservatives to prevent microbial infestation and cross contamination after opening. Without them, they would pose a health hazard after a very short time. Household products don’t require preservatives.

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